The European Union says it has notified Meta that its “pay or consent” model for Facebook and Instagram might violate consumer protection laws. The EU’s Consumer Protection Cooperation (CPC) Network says the company has until September 1st, 2024, to propose changes to its model, which it calls “misleading” and “confusing” for users, or face potential fines.
Meta’s “pay or consent” model, which was introduced last year, gives users a choice: pay as much as €12.99 per month to use Facebook and Instagram without ads or consent to letting the company collect and use personal data to serve personalized ads. The EU doesn’t like what it sees as privacy-violating data usage and has already hit Meta separately with Digital Markets Act charges…