Valve has started publicly testing sorting reviews in the Steam store based on how well they help players make purchase decisions about games.
Historically we’ve sorted reviews by the number of ‘helpful’ votes given to each review by other players. However, we’ve seen that many players use reviews for sharing jokes, memes, ascii art and other content that might not be the most helpful for a potential purchaser.
Its solution to the problem is the new “helpfulness system,” which introduces an enabled-by-default “most helpful” toggle that skips past highly upvoted ASCII art or memes to show reviews Valve deems more informative.
Screenshot: Steam