Meta is testing a handful of new features on Threads, its X competitor, the company announced today.
The new additions range from options that the average Threads user might appreciate to content management tools that feel more directly aimed at brands. Threads, which just passed the one-year mark since its official launch on July 5th, 2023, now has more than 200 million monthly active users, including some celebrities and brand accounts.
The most useful new feature, in my opinion, is the ability to have multiple posts saved as drafts. Currently, Threads only allows for one draft — you have to post it or replace it. With the update, users will be able to save up to 100 drafts.
Users will also get new ways to customize their Threads…