The Dyson Airwrap is getting an upgrade. The new Airwrap i.d. will now feature three new attachments, Bluetooth connectivity, and personalized curling sequences via a smartphone app. It’ll also come in two types: one for straight to wavy hair, and another for curly to coily hair. And in true Dyson fashion, it’ll cost $600.
Dyson has loomed large in beauty tech for years now, but this is the company’s first connected beauty device. (It also has multiple hair dryers.) The Airwrap was last updated in 2022; that version allowed for multidirectional curling. The Airwrap i.d. is a much techier update. You’ll now be able to enter a hair profile into the MyDyson app that includes hair type, length, and your own skill level. It’ll then develop a…